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© 2016 IWUA
Idaho Water Users Association
JOB OPPORTUNITY NOW OPEN
Employment Opportunity Note: The General Manager position is now open for the Big Wood Canal Company-American Falls Reservoir District 2 in Shoshone. Click on the "Employment Opportunities" link located in the listing at the lower left of this page for more information about the opening.
IWUA Opens 2017 Water Safety Appeal
The Idaho Water Users Association has launched its 2017 Water Safety Public Outreach Campaign across the southern half of Idaho in hopes of reducing the number of individuals, especially children, who perish in drownings involving canals, drains and other irrigation related bodies of water.
"Idaho is second in the nation for drowning deaths of children under seven. On average, three Idaho children die in irrigation canals every year. Those are tragedies that could be avoided by educating folks about just how dangerous canals, ditches and drains are to children and young people, even adults. Saving lives, that is the driving point of the annual water safety campaign," noted Paul Arrington, IWUA Executive Director.
The campaign will feature 30-second radio commercials, two in English and two in Spanish, that will be broadcast more than 2,400 times between now and the latter part of August in the Treasure Valley, the Magic Valley and Eastern Idaho. The radio commercials target women ages 25-49 and warn of the deadly dangers posed to children by full canals and older kids during the summer months when they are out of school.
The canal safety program manager has calculated that the safety messages will be heard by 74.5 percent of its target audience in the Treasure Valley, 85.3 percent in the Magic Valley and 93.6 percent in Eastern Idaho.
A report detailing the results of the IWUA's 2016 campaign can be viewed by clicking 2016 Report. Although the message is the same in all three regions, each commercial does say the message is being provided by irrigators in the region in which it is airing. In 2016 IWUA also partnered with St. Luke's Health System in the Treasure and Magic Valley's Spanish outreach.
IWUA is organized to promote, aid and assist the development, control, conservation, preservation and utilization of the water resources of the State of Idaho and to cooperate with similar organizations in other states. IWUA represents irrigation water users, municipalities, hydropower, aquaculture, agri-businesses and businesses interested in the perpetuation of wise water use in Idaho and our nation. The Idaho Water Users Association consists of approximately 300 irrigation districts and canal companies, agri-businesses, public water supply organizations, professional firms and individuals from around the state that manage water supplies for more than 2 million acres of irrigated Idaho farmland.